In a bold and transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first announced in September as a brand new app and consumer-facing brand. This strategic shift to fully transition into ZATAP for both its business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something much more substantial. The company's goal is to create a brand that delights customers and is a reflection of our innovative approach to creating "phygital" products. This is achieved thanks to our committed team and our partners, and we are excited to witness the positive impact ZATAP has on both the business and the end-users."
Businesses: One Tap Away from Your Customers
The company's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations are now set to be operating within the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform that allows brands to connect with their customers like never before. The technology assures authenticity of the product and turns every product into an intriguing storyteller, thereby creating more powerful bonds with customers.
The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market, shaping a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers a revolutionary experience. ZATAP allows them to not just authenticate their products but also immerse themselves in the unique stories and experiences each product offers.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP connects physical and digital worlds, offering users an immersive experience where customers can unlock special content, deals as well as rewards and utilize their products in a physical dimension (i.e. video games).
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The Authentication System: The application has a state-of-the-art authentication system that is based on ZATAP's exclusive technology. This system, powered by a combination with encrypted NFC tags as well as blockchain guarantees the highest security level available on the market and allows users to confirm that they are authentic products without hesitation.
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Ticketing: Products may be used to get an entry ticket to venues and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their aim is to delight customers by connecting physical goods with the digital dimension and delivering a truly immersive physical experience for consumers and fans. ZATAP has headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.